In the digital landscape, the rise of SEO (Search Engine Optimization) experts has transformed online life into what some describe as a “search-optimized hellhole.”
I’m not sure that I’d entirely disagree. As dissatisfaction with the quality of Google search results continues to grow, the spotlight turns to the individuals who exploit algorithms to manipulate online visibility for profit. The allure of traffic and profit has led to the evolution of SEO techniques, shaping the internet into a space inundated with commercialized content. Designed to help us as consumers? Absolutely not. It’s only designed to help us spend money. Amidst criticisms and stereotypes, these professionals are depicted as modern-day pirates, navigating the murky waters of online and sometimes making a whole lot of money through unscrupulous practices. (The Verge)